Branding & Website

Abeam Crew

Brand identity and website for a yacht crew recruitment agency.

Case Snapshot

Project details

Abeam Crew project preview

Scope and technical notes

industry
Yacht crew recruitment
scope
Brand identity, website, marketing materials, and ongoing support
deliverables
Logo, brandbook, custom WordPress website, and promo assets
website
Multi-page WordPress build with a custom theme
materials
Brandbook and supporting marketing collateral
support
Launch support and further updates
focus
Professional positioning, clarity, and easy service presentation

Applied tools

WordPressCustom WordPress themeSCSSResponsive frontendInformation architecture

Description

Abeam Crew needed a professional brand and website that could present the agency with more clarity and confidence in a competitive yacht crew recruitment market.

We developed the project as a full-cycle identity and website rollout: shaping the visual language, preparing supporting marketing materials, and building a WordPress site structured around services, vacancies, and company presentation.

A major part of the work was making the offer easier to understand for both employers and candidates, so the content architecture focused on clear navigation, direct messaging, and a format the team could continue updating after launch.

Results

The new brand identity and website provided Abeam Crew with a professional and cohesive presence, effectively communicating their services and attracting both clients and candidates in the competitive yacht crew recruitment market.

Key highlights

  • Clearer presentation of services for both employers and crew candidates
  • Vacancy-led content structure with stronger navigation and page hierarchy
  • Consistent visual system applied across website and marketing materials
  • Content setup designed for straightforward updates after launch

Gallery

Selected visuals

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